Do you know what we are talking about if we mention the amazing Huichol or Wixarica art? Do you know the history and origin of this wonderful culture that has struggled to keep their customs, language and beliefs intact? Take the opportunity while you visit Puerto Vallarta where you can learn a lot about these amazing Huichol or Wixarica and their beautiful and world-renowned art.

The name “Huichol” when talking about the Wixarica ethnic group is actually a derogatory ethnonym the Mexica people used when talking about them, long before the Spanish arrived. But over the years we have adopted this as their real name.

The Wixarica, term which actually means "seer", have remained totally faithful to their beliefs even in the midst of this modern technological era in which they are immersed. They struggle every day against adversities trying to preserve their clothing, their rituals and history, language and art.

The Wixarica inhabit west-central Mexico, in the northern part of the state of Jalisco, on the backbone of the Sierra Madre Occidental where you can find the villages of Mezquitic and Bolaños. They also inhabit parts of Nayarit, Durango and Zacatecas. It is this distance from the urban areas, the isolation from the masses, that’s one of the reasons that has helped them to maintain the purity of their race, their customs and festivals, their own social organization and their characteristic and peculiar art.

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