On Friday the Hotel St. Regis Punta Mita will become the third destination hotel in obtaining the distinctive Five Diamond Award.

The Riviera Nayarit is consolidated as a world class destination while its hotels and services earn awards for quality and competitiveness. On Tuesday it was the Hotel Grand Velas All Suites Resort & Spa Nuevo Vallarta's turn to endorse their commitment to the destination for its high standards of quality to get the fourth consecutive year the Five Diamond Award, the highest distinction awarded by the American Automobile Association ( AAA), while on Friday it will receive for the first time the Hotel St. Regis in Punta Mita, which completed its first year of operation.

During the awards for Grand Velas, Tony Perrone, director of the Office for Mexico and the Caribbean of the AAA, stressed the importance that the Riviera Nayarit has succeeded as a tourist destination because recently succeeded in obtaining the second place at more national Five-Diamond awards.

"Less than one percent of the hotels in the world ranked AAA manage to get Five Diamonds, 10 percent of those hotels are in Mexico and the Riviera Nayarit has three of the eleven who will be recognized this 2010, besides having a good number of hotels with the distinctive four-diamond, "said Perrone.